Sherwin Williams today announced its “Color of the Year for 2019".’ That color is Cavern Clay (SW 7701), described in the Sherwin Williams’ press release as, a “warm terracotta color with ancient, elemental roots” and a nod to midcentury modern style, but with the soul of the American Southwest, which together create the desert modern aesthetic.”
The announcement of Cavern Clay as Sherwin Williams’ Color of the Year for 2019 suggests a move from the cooler neutrals so ubiquitous in residential interior paint color pallets the last 10 years towards more warm earthy hues that are casual while at the same time remaining sophisticated and refined.
Susan Wadden, director of color marketing for Sherwin Williams, describes Cavern Clay as one that “embodies renewal, simplicity and free-spirited, bohemian flair.”
According to Sherwin Williams, the refined bohemian flare that Cavern Clay can bring to a space is well-suited to both residential and commercial business spaces. Residential Designers looking for a way to bring the warmth of the outdoors a client’s interior room will find that option in Cavern Clay and it’s suggested pairing colors, such as Moth Wing SW 9174, Dark Clove SW 9183, Distance SW 6243 , Haven SW 6437, and Origami White SW 7636.
Business owners and the designers who advise them on commercial spaces will also find a business-friendly tone in Cavern Clay, whether for a warm office space, or a visually-striking, Instagram-friendly backdrop within a hotel or restaurant.
You can read the entire press release naming Cavern Clay as Sherwin Williams 2019 Color of the Year here.